The eCommerce industry is quite fast and is almost impossible to adjust to the newest and greatest market trend. Though it is vital to stay updated with new changes as they can affect the revenue of your online business. Design of the website fits into this category. So, it is imperative to keep your eyes on the new website design trends that can affect your website performance in this competitive arena.
Just as every year, there are some certain design trends for eCommerce websites that website designers must keep in mind while designing a site in 2018. This article will make you familiar with these 2018 trends that will help you beat your online business rivals and gain more profit than before.
1. Give Photography A Top Place In Website Designing
Pictures are highly important in the present arena of web designing; hence, consider them as a centerpiece for your website. Starting with your home page that is the most visited and welcoming page of your online business entity. So, make sure to use high-quality pictures on the home page. Everything in the home page is designed across various photos. These high-quality pictures grab the attention of the target audience as they are used to scroll down pictures on various social media sites.
2. An Ignorable Use of Videos & More Videos
Though it is not certain update that videos are regarded as the most impactful communication idea online. But, definitely, they are highly engaging web content that one can make. People love to share interesting videos on their social media accounts like on Instagram, Twitter, YouTube, Facebook etc.
So, the rising popularity of videos, more online sellers are focusing on designing websites featuring several videos. It can include the complete package of the homepage which displays the appearance and feel of the brand or can demonstrate people love their products through videos.
In addition, merchants also prefer to showcase a small video of a model wearing some dress and giving online buyers an idea of how they would look wearing that outfit. This is actually a brilliant idea to drive sales.
Considering these factors, it is quite clear that in future, we can see more appealing videos on various eCommerce sites as they are a great mode to give life to those lifeless products.
3. Uncluttered Simple Menus
Talking about modern website design for eCommerce business, one should think of buyers’ perspective. Usually, modern buyer likes simplicity than a full of clutters confusing menus. So, rather having a big and detailed menu, go with a simple menu to gives a clear way to different sections to viewers.
4. Encouraging In-Store Pick-Up
Nowadays, as people find it more convenient to shop for anything of their need online, they expect the online store they choose should provide them in-store pick-up. Though this idea is not applied to every online seller, it is certainly a rewarding option.
5. Focus on Brand Story; Not Merely Your Product
As the online business face a hard competition, it becomes essential for them to present a unique image before customers. For this purpose, presenting your brand in the way of stories can be the best idea. With an impactful story about your brand, you can grab more attention of online audience towards you. It will help you to distinguish your brand from others.